Jin Air about to take to the skies!
June 16, 2008 9:59 am South East Asian Budget AirlinesKorean Air’s budget affiliate has disclosed its corporate identity (CI) along with new name “Jin Air.”
Jin Air, which will start operation of the Gimpo-Jeju route on July 17, made public its image, models of aircraft and cabin crew uniform at an inauguration ceremony held in downtown Seoul Sunday.
The carrier has abandoned the tentative name of Air Korea and adopted Jin Air, which has the same pronunciation as the Chinese character meaning “truth” and “sincerity.” Its slogan is “Fly, better fly ? Jin Air.”
Pursuing “freshness” and “pragmatism,” the budget airline showed unconventionality in many aspects.
The logo is a butterfly in blue and purple with a yellowish green background ? the butterfly signifies that passengers can fly freely wherever they want. The carrier’s B737-800 aircraft is colored in the yellowish green, a rare color among airlines.